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Give them a brief statement of the benefits of enrolling — for example, exclusive offers and discounts only available to email subscribers.

If a customer or prospect visits your website, they’re already at least somewhat interested.

Consistently end blogs with a call to action that encourages readers to sign up for your email messages.

Each month, reward the person who gave you the greatest exposure by offering a discount, and asking for their email address.

Frequent the blogs and forums your customers do and offer insightful comments.

Offer a reward for customers who buy something from you and show that they checked in at your business on Foursquare using their mobile device.

When they do this, they’re telling everyone in their network that they’ve done business with you.

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