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They also help make successful dieters almost evangelical about the programme.But the programme is an extreme one and, inevitably, it has caused controversy.But she added: 'My misgivings are about the claim that the diet is a permanent solution.'To me, Jackie Cox exemplifies the fact that, for many clients, it is not.' The source worked as a 'counsellor' for the firm.No particular qualifications are required for this role.She would never look you in the eye and didn't make much conversation. 'She drove a Jaguar and had clearly done very well for herself.
Lighter Life, based in Essex, insists its plan is safe if followed correctly, pointing out it only accepts customers approved by their GPs.
Critics claim female customers have experienced hair loss and dental and menstrual disorders.
One 19-year-old client was diagnosed with anorexia and a 25-year-old died from heart arrhythmia.
Ms Cox's enviable sunshine lifestyle is testimony to the fact that at the heart of Lighter Life is an efficient business model.
Overweight people are encouraged to follow the core programme for 14 weeks.